Mark Jaffe is a senior consumer products and technology executive with an active consulting business that enables manufacturing, service and technology companies achieve growing, healthy business organizations from a foundation of sound strategic analysis. We have successfully disrupted mature and emerging industry segments to deliver sustainable growth for both new and established brands.
Clients include a DTC skin-care company that grew over 100% from 2018 -2019 and a multi-million dollar cosmetics company who has grown from under $2M to well over $60M from 2014 - 2019.
Strategies developed as result of Mark’s involvement with a regional furniture manufacturer increased that company’s sales from $55 million to over $100 million from 2008 to 2011 - during the heart of the recession.
Before consulting, his track record of corporate leadership spanned the consumer products, technology and entertainment industries.
While head of Walt Disney Records, Mark capitalized upon his knowledge of the pop and family entertainment marketplace as well as the retail environment for children’s products to grow the company’s revenue line from $30 million to $120 million over a five-year period. He was also intimately involved in the company-wide rollout and expansion of The Lion King, Beauty and the Beast, Aladdin, and The Little Mermaid franchises during this time.
He also held an Executive Vice President position at Warner Bros and was Senior Vice President of Product Development at Capitol/EMI. Prior to Disney, Mark introduced high quality music programming for children to America with recording artists such as Raffi and grew the A&M Records children’s entertainment business from start-up to $14 million within five years.
He co-founded and grew Ecadia, a company that successfully developed and sold enterprise software focused upon buying decision systems technology for web-based B2C and B2B commerce. Subsequently, he spearheaded the growth of Audit Integrity, a financial services software company with a successful exit that assessed the accuracy of corporate financial disclosures for accounting firms, federal regulatory agencies, D&O insurance companies, and the investment community.
Mark received his Bachelor of Arts Degree in Communications from UCLA and his Master of Business Administration in Marketing/Finance from the University of Southern California.
He served as on the board of the Lobero Theatre in Santa Barbara for nine years. During that time, he developed the strategic plan for the theatre on two separate occasions while developing a capacity building program for the organization.
Mark enjoys adventure travel and has trekked to, and stayed in, remote tribal villages in both Asia and Central America including base camp of Mount Everest in Tibet, as well as the “Headhunter’s Trail” in the Sarawak region of Borneo with his then 15 year old son. He is an active runner, having completed the New York and Los Angeles marathons as well as numerous 10K races with his father and his son.